Sample project designed to show my work. This is not a real client: the business, the reviews and the figures shown on this website are fictitious.
PM-01 · Emergency plumber, 24/7 · Annecy
AlpiFlux
Get people to call straight away, at any hour, by reassuring them about the price before the call-out.
- Project
- AlpiFlux
- Ref.
- PM-01
- Trade
- Emergency plumber, 24/7
- Town
- Annecy
- Address
- plombierurgence.nordw3b.workers.dev
- Status
- Sample project, designed to show my work
Annotated screenshots
- Phone number always visible
- Availability shown
- Heading: trade + town
- Main action: call
- Animation: fix the leak
- Fixed call bar
- One-tap calling
01The brief
Who it is for, and why.
- Trade
- Emergency plumber, 24/7
- Town
- Annecy and the surrounding area
- Target
- Homeowners and landlords in Annecy facing an urgent breakdown: a leak, a blocked pipe, no hot water.
- Goal
- Get people to call straight away, at any hour, by reassuring them about the price before the call-out.
02Design choices
An atmosphere that serves the trade.
A deep midnight blue that conveys seriousness, a warm copper for actions, and plenty of legibility. Everything is designed for a stressed person, often on their phone, sometimes at night.
Colours
- #0E2233
- #3FA9E0
- #F2F6FA
- #16222E
Midnight blue and copper, an emergency-and-trust feel.
Typography
Plus Jakarta Sans for headings, Inter for body text.
03Features
What the website does, in practice.
- F-01
One-tap calling
The phone number stays visible at the top of the screen and in a fixed bar on mobile, with a WhatsApp button.
- F-02
Price estimator
Visitors choose their problem and when the work is needed: they get a price range including VAT, with the call-out charge included.
- F-03
Interactive animation
As soon as the page opens, a small animation of a leak to fix with one click sets the tone: your problem gets sorted.
- F-04
Quick callback request
A very short form for people who can't phone right now.
- F-05
Transparent prices
A detailed price page, with the night and weekend surcharges shown.
04Local SEO
Built to be found.
- One page per service: water leak, unblocking, water heater, boiler, toilet, leak detection
- One page per town: Annecy, Épagny Metz-Tessy, Poisy, Argonay, Veyrier-du-Lac, Sévrier
- “Plumber” structured data: service area, 24/7 opening hours, services
- Light, fast pages, even on 4G
- A unique title and description for every page
- A single main heading per page and a logical structure
- Images compressed and sized for phones
The sample project is not meant to appear on Google: it is not a real business. On your website, these same techniques are applied to your services and your towns.
A website of this standard, for your business.
Tell me about your trade and your area in a few clicks. I reply within 24 working hours, with a clear proposal and a price.