Sample project designed to show my work. This is not a real client: the business, the reviews and the figures shown on this website are fictitious.
PM-02 · Premium plumber and heating engineer · Rennes
Atelier Kerlan
Win requests for a free assessment for major works, by inspiring trust and seriousness.
- Project
- Atelier Kerlan
- Ref.
- PM-02
- Trade
- Premium plumber and heating engineer
- Town
- Rennes
- Address
- plombier-chauffage.nordw3b.workers.dev
- Status
- Sample project, designed to show my work
Annotated screenshots
- One clear action: the free assessment
- Phone number visible
- Editorial serif heading
- Assessment or call, your choice
- Fixed action bar
- Compact menu
01The brief
Who it is for, and why.
- Trade
- Premium plumber and heating engineer
- Town
- Rennes and the surrounding area
- Target
- Homeowners around Rennes planning a considered project: heat pump, boiler, bathroom.
- Goal
- Win requests for a free assessment for major works, by inspiring trust and seriousness.
02Design choices
An atmosphere that serves the trade.
A deep forest green with touches of brass: the elegance of a skilled installer, without showiness. Detailed projects, and time to explain.
Colours
- #1E3932
- #B08D57
- #F6F1E9
- #2B2B2B
Cream, forest green and brass, upmarket and calm.
Typography
An elegant serif for headings, a clean, plain typeface for body text.
03Features
What the website does, in practice.
- F-01
Budget simulator
Visitors estimate the budget for their project before asking for an assessment.
- F-02
Projects to scroll through
Detailed case studies (heat pump, boiler, walk-in shower) with the equipment installed.
- F-03
Possible grants
A clear section on the grants that may exist depending on the situation, with no promises.
- F-04
Free assessment request
A single, reassuring call to action, present at every stage of the page.
04Local SEO
Built to be found.
- One page per installation: heat pump, condensing boiler, heat pump water heater, underfloor heating, bathroom
- One page per town around Rennes
- Structured data: services, area, opening hours
- A prices page and a projects page to answer specific searches
- A unique title and description for every page
- A single main heading per page and a logical structure
- Images compressed and sized for phones
The sample project is not meant to appear on Google: it is not a real business. On your website, these same techniques are applied to your services and your towns.
A website of this standard, for your business.
Tell me about your trade and your area in a few clicks. I reply within 24 working hours, with a clear proposal and a price.