Sample project designed to show my work. This is not a real client: the business, the reviews and the figures shown on this website are fictitious.
PM-03 · Family-run plumber · Aix-en-Provence
Mistral & Fils
Get people to book online in two minutes, without waiting on the phone.
- Project
- Mistral & Fils
- Ref.
- PM-03
- Trade
- Family-run plumber
- Town
- Aix-en-Provence
- Address
- plombier-artisan.nordw3b.workers.dev
- Status
- Sample project, designed to show my work
Annotated screenshots
- Opening hours and area at a glance
- Online booking
- Handwritten note: family tone
- Trust badge
- One-tap booking
- Tappable phone number
01The brief
Who it is for, and why.
- Trade
- Family-run plumber
- Town
- Aix-en-Provence and the surrounding area
- Target
- Families and neighbours in the Aix area looking for a plumber they can trust for a repair or a renovation.
- Goal
- Get people to book online in two minutes, without waiting on the phone.
02Design choices
An atmosphere that serves the trade.
Colours of Provence, handwriting for the little notes, and a family tone: you can feel the father and son behind the website.
Colours
- #C4553A
- #5E6B3A
- #FFF8F0
- #3A2E2A
Warm, terracotta and olive, neighbourhood spirit.
Typography
Nunito for headings and body text, Caveat for handwritten notes.
03Features
What the website does, in practice.
- F-01
Booking
A 14-day calendar: visitors choose their need, and the day and half-day that suit them.
- F-02
The company's story
A real introduction to father and son, so customers know who will be coming to their home.
- F-03
Promises kept
Punctuality, a clear quote, a clean job site, a guarantee: four simple commitments, explained.
- F-04
Projects
Renovated bathrooms presented like little photo stories.
04Local SEO
Built to be found.
- One page per service: leak, unblocking, water heater, bathroom, taps and fittings, water softener
- One page per town in the Aix area
- “Plumber” structured data with opening hours and service area
- A prices page and an FAQ to answer questions before the call
- A unique title and description for every page
- A single main heading per page and a logical structure
- Images compressed and sized for phones
The sample project is not meant to appear on Google: it is not a real business. On your website, these same techniques are applied to your services and your towns.
A website of this standard, for your business.
Tell me about your trade and your area in a few clicks. I reply within 24 working hours, with a clear proposal and a price.